Building a Pickleball Legacy: The Business Behind the Sport’s Rise

A Booming Business Legacy

Pickleball’s rise to 36 million players in 2025 has turned it into a global business powerhouse, with the market projected to grow from $1.9 billion in 2023 to $7.9 billion by 2033. From equipment sales to sprawling court franchises, the sport’s economic impact is reshaping communities and industries. Businesses are investing heavily in gear, facilities, and professional leagues, meeting the demand of a diverse player base, including seniors who value its low-impact nature. This Pikipedia entry explores the business sectors driving pickleball’s growth, the economic forces behind its expansion, and the opportunities shaping its future, showing how commerce is building a lasting legacy for the sport.

Business Snapshot

  1. 1972: Barney McCallum founds Pickle-Ball Inc., the first company to manufacture pickleball equipment.

  2. 2023: Major League Pickleball (MLP) and PPA Tour merge, backed by a $50M investment.

  3. 2024: 188 tournaments held by PPA, MLP, and APP, a 300% increase from the previous year.

  4. 2025: MLP rebrands as MLP by DoorDash with a seven-figure sponsorship deal.

 

Business Sectors – Driving Pickleball’s Rise

The pickleball industry thrives on three key sectors: equipment, facilities, and professional leagues. Equipment sales lead, with paddles retailing over $250, reflecting a 41.5% market share driven by brands like Selkirk and Nike. Facilities are booming, with franchises like Chicken N Pickle blending courts with social spaces, and Pickleball Kingdom expanding to 400 locations. Professional leagues, such as the PPA Tour and MLP, hosted 188 tournaments in 2024, attracting sponsors like DoorDash.

Sector

Key Players

Impact

Equipment

Selkirk, JOOLA, Nike

41.5% market share, paddles over $250

Facilities

Chicken N Pickle, Pickleball Kingdom

400+ new locations, social hubs

Leagues

PPA, MLP, APP

188 tournaments in 2024, sponsor growth

These sectors fuel pickleball’s economic engine, supporting its 36 million players and making the sport accessible to all ages.

Economic Impact – A Global Perspective

Pickleball’s economic influence spans continents, with the global market projected to hit $7.9 billion by 2033, growing at a 15.3% CAGR. In North America, which holds 72% of the market, $450 million in U.S. revenue comes from equipment and facilities. Globally, regions like Asia and Europe are seeing rapid growth—Australia’s player base doubled in 2023, and Canada’s participation rose to 1.37 million. Infrastructure demands are high, with an estimated $900 million needed for 25,000 new courts to meet U.S. demand alone.

“We’re seeing the beginning of a truly global league system,” says Pranav Kohli, CEO of Pickleball Asia, noting the sport’s international potential.

This global expansion creates opportunities for businesses, from court construction to sponsorships, ensuring pickleball’s economic legacy continues to grow alongside its community.

Shaping the Future – Business Opportunities Ahead

Businesses are shaping pickleball’s future by addressing infrastructure, technology, and global expansion. Franchises like Chicken N Pickle and Pickleball Kingdom are building social hubs, while tech innovations like AR/VR training enhance player skills. These efforts support pickleball’s growth, making it more accessible and engaging for its 36 million players, including seniors who benefit from inclusive play.

  • Infrastructure:

    • Court construction: 25,000 new courts needed, requiring $900M investment.

    • Indoor facilities: Franchises like Life Time add year-round play options.

  • Technology:

    • AR/VR training: Simulates courts, aiding skill development for all ages.

    • Smart courts: Offer analytics, attracting tech-savvy players.

  • Global Reach:

    • International events: PPA and MLP Asia tours expand to iconic venues.

These opportunities ensure pickleball’s business legacy thrives, connecting communities worldwide through innovation and play.

Conclusion

Pickleball’s business legacy is a testament to its power to unite and inspire, growing from a backyard game to a $7.9 billion industry. Through equipment, facilities, and global leagues, businesses are building a foundation for its 36 million players to create legendary moments. Step onto the court, support its growth, and share your passion with others. Your involvement can help shape pickleball’s future, fostering a legacy of community and connection that spans the globe!